Shortcuts’ of the mind lead to miscalculations of weight and caloric intake
June 30, 2009
Psychologists at the University of Pennsylvania have identified a cognitive shortcut, or heuristic, they call ‘Unit Bias,’ which causes people to ignore vital, obvious information in their decision-making process, points to a fundamental flaw in the modern, evolved mind and may also play a role in the American population’s 30 years of weight gain.
By Science Centric
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